Friday, August 28, 2009

Buying Books & Peaches

I bought some peaches the other day. Not headline-making news, but consider this, I knew that I had peaches at home in my fridge.

The reason for my impulse purchase was because the clerk at the store stopped me to tell me how delicious the peaches were. She said that she really looks forward to eating one when they’re this fresh and ripe. She made those peaches sound like the most delicious fruit on earth. I bought them because she hand sold them to me.

Having someone talk up a product adds perceived value to that product. Keep reading . . .

1 comment:

Sharon Ball said...

How right you are, Megan. I just bought the audio book The Shack because I had heard so much buzz about it. I'll hope I never underestimate the power of word of mouth.