Thursday, August 06, 2009

Book Spines

The other day we discussed book covers and how they’re designed to intrigue readers enough to pick up the book and give it a chance.I read several industry blogs, one of them Michael Hyatt’s. If you don’t know, he’s the CEO of Thomas Nelson Publishers. His recent post about the importance of listening to consumers, talks about market research and how to best use the spine of a book cover as a marketing tool.

Continue reading . . .

1 comment:

Edna said...

I love books and a lot of times the covers make me pick the book up and look at it, so that is an important part of books.

If you are having a contest me enter me